Concrete Base Australia

BACKGROUND
Allcon Group is an 28 year old family business supplying tools, machinery & materials to the concrete construction industry. Following a strategic review, Allcon Group identified an extensive national market for the existing product range throughout Australia.

SOLUTION
Due to the difficulty of scaling the existing Allcon model to a national level, we helped Allcon Group to the securing of a new business name, The Concrete Base Australia. This project involves creating a new channel to market with a new name and brand identity to reach a national market with a select range of products.

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